Senior Product Marketing Leader

Senior Product Marketing Leader

Requirements

• Bachelor’s degree in marketing, business-related discipline, or engineering from an accredited college or university, or equivalent knowledge/experience
• Significant experience in the Power industry
• Significant experience in a marketing, product management, or commercial role

Responsibilities

• Develop and own the marketing strategy for Gas Power products (Heavy Duty Gas Turbines, Steam Turbines, Generators, HRSGs) for new units and/or services
• Stay abreast of industry trends, power & electricity market insights, marketplace leading indicators and forecasts relevant to the business; liaise with regional marketing experts and ‘connect the dots’ globally
• Gather Voice of Customer (VOC) insights, understand customer requirements and utilize data to inform on product and/or sales strategies providing a differentiated value proposition
• Perform segmentation analyses considering customer values, behaviors, and needs. Perform market mapping & targeting; capture emerging trends in relevant segments and develop corresponding strategies
• Document marketplace requirements in support of new product development, summarizing marketplace insights, segmentation, requirements identification, and VOC
• Provide relevant marketplace inputs feeding into new product business cases and capital allocation decisions
• Strategically partner with Product Managers throughout the product development phase
• Define and lead marketing campaigns, develop and maintain internal/external collateral (e.g. fact sheets, customer presentations, catalogs, webinars, webpages)
• Provide marketplace context, data, and guidance in support of operational decision-making as well as longer term product positioning & strategy
• Participate in continuous process improvement initiatives related to the Marketing work scope

Preferred Qualifications

• Strong interpersonal and leadership skills; effective at working cross-functionally in a matrixed organization to achieve a desired outcome
• Highly motivated, curious, and self-starter mentality
• Innovative & creative spirit
• Demonstrated ability to analyze and resolve problems
• Strong oral and written communication skills, including executive level communications
• Deep knowledge of the global gas power generation marketplace and industry tools/databases
• Solid understanding of market research techniques, market analysis techniques, and statistical analysis
• Strategic integration: ability to influence & partner with key internal and external parties to develop novel solutions and integrate them into business processes
• Ability to document, plan, market, and execute programs; established project management skills