Senior Product Marketing Manager
| Company | Visier Solutions |
|---|---|
| Location | Remote in Canada, Vancouver, BC, Canada |
| Salary | $115000 – $138000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years of experience in B2B product marketing, preferably within the HR, analytics, business planning, or similar industries
- Demonstrated experience leading successful go-to-market launches with business impact
- Strong preference for experience working with products related to workforce planning, business planning, FP&A, etc.
- A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience
Responsibilities
- Build and implement comprehensive launch plans (including cross-sell, retention, and new customer acquisition) to drive successful adoption and engagement
- Establish clear buyer personas; develop positioning and compelling narratives that set Visier apart and capture our value in a way that resonates with those buyers
- Analyze market dynamics, customer needs and feedback, and competitive landscape to guide product development and marketing initiatives
- Equip sales teams with tools and resources to effectively communicate about Visier solutions
- Plan and support marketing campaigns with the broader team to drive awareness, generate leads, and strengthen customer relationships
- Track and evaluate product marketing initiatives using data, and measuring how your work impacts sales outcomes
- Partner with Product, Sales, Customer Success, and other teams to ensure aligned strategy and execution
Preferred Qualifications
- Strong communicator: Clear communication comes from clear thinking. You excel at communicating complex ideas simply
- Excellent copywriter: You distill complex technical concepts into compelling narratives that drive action
- Skilled researcher/analyst: You know how to track industry trends and dive deep into the market and our buyers
- Continuous learner: You are willing to put in the effort to deeply understand the technology and the business practices surrounding this niche B2B product
- Thrive in ambiguity: Charting new territory doesn’t stress you out–it motivates you