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Senior Product Marketing Manager
| Company | Kargo |
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| Location | New York, NY, USA |
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| Salary | $100000 – $130000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of professional experience in AdTech, particularly in CTV/Streaming, OLV, and high-impact display for product marketing and sales strategy
- Highly organized with attention to detail
- Proficient in Google Slides, Word, Excel, and PowerPoint
- Strong communication skills, working closely with senior leadership and leading training sessions with internal/external stakeholders
- Skills in design, copywriting, product development, or public speaking are expected to be able to sell ideas well through creative and innovative presentations
- Prefer working in a collaborative, cross-team capacity
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
- BA/BS degree or equivalent practical experience
Responsibilities
- Spearhead post-product development marketing efforts including launch announcements, acting as the voice of the consumer, and having a deep understanding of the needs and desires of media buyers
- Partner with sales and product teams to develop special product packaging including pricing models, key messages, and value proposition
- Work closely with research and sales to conduct market analysis and studies to obtain an understanding of the competitive landscape and help establish product differentiators
- Serve as a key member of the team, driving the execution of go-to-market strategies to help enable the successful launch of new formats and capabilities
- Lead training sessions with internal & external customers for new products while communicating the value of our platforms, ads, and data products
- Work cross-functionally across teams including Product Management, Marketing, Strategy, Sales, Publisher
- Collaborate with other Product Marketing team members to organize and distribute customer newsletters around product releases and ongoing updates
- Maintains internal and external relationships with Kargo customers to ensure products, objectives, and tactics are properly communicated and represented
- Create sales collateral and tools that align with the buying process and help move prospects and customers through the sales cycle including one-sheets, case studies, whitepapers, and social posts
- Publish ongoing industry POVs around relevant topics and products in digital advertising
Preferred Qualifications
No preferred qualifications provided.
