Senior Product Marketing Manager

Senior Product Marketing Manager

Requirements

• 6-8 years of Product Marketing, Industry Marketing or Go-To-Market background
• Global experience within the CPaaS (Customer Platform as a Service) or related SaaS industries
• Strong communication skills, both written and verbal including live and virtual meetings, slide decks, etc.
• Strategic thinker with the ability to build deep domain expertise through primary and secondary research
• Ability to turn data into a story and articulate complex concepts clearly
• Ability to enable and educate internal audiences to drive meaningful and actionable content
• Ability to work independently with limited assistance and direction
• Savvy at developing good working relationships with cross-functional teams and aligning with global stakeholders
• Interest in using skills to create positive social impact, with volunteer or professional experience in the social impact sector

Responsibilities

• Establish yourself as ‘THE’ customer and product thought leader for the audiences we target, and represent Twilio.org across external and internal communications including events & conferences, webinars, blogs, thought leadership pieces, etc.
• Understand key customer insights and the industry landscape such as the business processes, industry trends, key issues, and personas.
• Develop customer value propositions by vertical including deep persona analysis, alignment to Twilio.org’s key differentiators, value proposition creation and supporting messaging aligned to Twilio’s corporate strategy/positioning and Twilio.org’s mission/vision.
• Lead the creation of key content assets across the marketing funnel to build awareness, drive consideration and influence conversion including white papers, webinars, reports, infographics, explainer videos, demos, battle cards, pitch decks, internal presentations, etc.
• Translate our solutions initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
• Develop effective sales training materials and operationalize enablement, in partnership with the corporate enablement team, making it easy for sales to understand our product offerings, key positioning, and marketing efforts.
• Build consensus, alignment, and engagement across Campaigns, Brand, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success

Preferred Qualifications

• Experience with technology products that target developers with cloud-based services, or API solutions
• Experience in the global market around programmable communications or related technologies
• Good understanding of Twilio’s value proposition and the apps that have already been built, with the ability to build a Twilio app yourself