Senior Product Marketing Manager
| Company | Outreach |
|---|---|
| Location | Remote in USA, Atlanta, GA, USA |
| Salary | $117000 – $130000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 7+ years of experience working as a product marketer in the technology industry
- Exceptional communication, writing and presentation skills
- Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
- History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers
- Ability to deliver clear and compelling customer-facing messaging and materials
- Proven ability to drive key business objectives with quick decision making for impactful outcomes
- Expertise in B2B marketing with the ability to rapidly gain an in-depth knowledge of the Outreach platform (sales engagement, conversation intelligence, forecasting), our competitors, and their AI advancements
- History of creating and managing programs and/or frameworks that improve company impact, customer experiences, and/or cross-team performance
- Previous experience at growth-stage companies or driving significant revenue growth at larger companies is beneficial
- Bachelor’s degree
Responsibilities
- Conducting market & customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
- Be the customer and product subject matter expert on pains and needs
- Owning the core bill of materials including messaging framework, FAQ, demos, marketing campaigns and enablement to support Outreach’s Enterprise sales motion
- Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
- Cross-functional collaboration across GTM teams regarding messaging and high value solution assets
- Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
- Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes
Preferred Qualifications
- Enthusiastic with strong attention to detail, highly entrepreneurial, creative, open-minded, persistent, and highly collaborative
- Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver on key milestones
- An all-rounded team player with accountability and dependability of a strong leader