Senior Product Marketing Manager – Data Solutions

Senior Product Marketing Manager – Data Solutions

Requirements

• Strategic planning expertise
• Proficient communication skills
• Cooperative efforts in a team environment
• Professional background in product marketing, sales promotion, or sales enablement in an international SaaS/technology enterprise
• Clear understanding of SaaS business models, especially within the Enterprise space
• Strong understanding of data solutions, APIs, analytics, or related technologies
• Exceptional communication and presentation skills
• Analytical mindset with the ability to translate data into actionable insights

Responsibilities

• Develop compelling product positioning and messaging that differentiates our data solutions in the market
• Translate technical product features into customer-focused benefits that resonate with target personas
• Ensure consistent messaging across all customer touchpoints
• Plan and execute product launches, collaborating with cross-functional teams including product management, sales, monetization, and demand generation
• Develop and manage go-to-market plans that align with business objectives and revenue targets
• Conduct competitive analysis and market research to identify trends and inform strategy
• Create and deliver sales tools and training materials, including pitch decks, product demos, and battle cards
• Equip the sales team with the knowledge and resources needed to effectively position and sell data solutions
• Partner with sales leadership to optimize lead-to-close processes
• Conduct customer interviews and gather insights to understand needs, pain points, and use cases
• Analyze market trends, competitive landscape, and customer data to identify growth opportunities
• Use insights to influence product development and marketing strategies
• Collaborate with the content team to create high-quality marketing collateral, such as whitepapers, case studies, blog posts, and webinars
• Develop targeted campaigns to drive awareness, engagement, and adoption of data solutions
• Collaborate with product teams to understand and communicate the capabilities of APIs within our data solutions
• Develop marketing materials that highlight API features and their value to customers
• Work closely with technical teams to ensure accurate representation of API capabilities in all external communications
• Educate internal teams on API functionality and how it addresses customer needs
• Collaborate with Fortune 100 partners to design and deliver tailored data solutions that address their unique challenges
• Build strong relationships with key stakeholders within partner organizations to align product offerings with their strategic goals
• Develop co-marketing strategies and campaigns to amplify the impact of joint solutions
• Showcase success stories and case studies of Fortune 100 implementations to highlight the value and scalability of our solutions
• Define and track KPIs to measure the success of product marketing initiatives
• Use analytics to refine strategies and improve ROI
• Provide regular updates and reports to key stakeholders

Preferred Qualifications

No preferred qualifications provided.