Senior Programming Manager

Senior Programming Manager

Requirements

• Deep knowledge of studio content libraries
• Passion for pop culture
• Exceptional financial modeling skills
• Proficient in MS Excel & PowerPoint
• Familiar with Looker, Tableau, and Airtable
• Bachelor’s degree in a relevant field; MBA preferred

Responsibilities

• Define and manage the content strategy, target audiences, content cohort identification, content volume, genre mix, content windowing, programming and stunting to attract and retain viewership for a specific line of business
• Analyze market data and audience insights to inform content acquisition and programming decisions
• Evaluate potential content for quality, audience appeal, and cost-effectiveness
• Prepare for and help guide negotiations with studios, production companies, and distributors to secure content deals for film and TV content as needed
• Manage content budget allocation and ensure adherence to financial targets
• Develop content strategy guides for content acquisition team, working cross functionally across the Marketing, PR, Product, Core Analytics, Business Strategy and Audience Insights teams
• Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit
• Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of viewers
• Evaluate business metrics and KPIs across Finance, Core Analytics, Content Acquisitions, Merchandising and Marketing
• Manage team across deliverables for many time-sensitive and sometimes ambiguous topics
• Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format to senior business leaders both internally and externally
• Perform other tasks, projects, and responsibilities as assigned by leadership

Preferred Qualifications

• Experience in high-demand environments with complex modeling and analysis, especially in streaming media
• Deep understanding of industry trends and ability to anticipate and respond to industry shifts with strategic agility and creative solutions
• Committed to staying ahead of market trends and continuously evolving the content offering to meet changing viewer preferences
• Proven track record in data-based content strategies, enhancing viewer engagement and satisfaction
• Strong leadership, communication, and interpersonal skills, with experience in mentoring and fostering collaboration