Senior Public Relations Specialist – Expedia

Senior Public Relations Specialist – Expedia

Requirements

• Proven 2-5 years’ experience in PR, media relations or a communications role in a consumer agency and/or in-house environment
• Proven record of working across different stakeholders and cross-functional teams such as marketing, social media and creative teams
• Ability to manage changing requirements as well as having outstanding project management and organizational skills
• Excellent written and verbal communication skills
• Ability to synthesize data into logical conclusions and recommendations to uncover unique storytelling opportunities for Expedia
• Strong experience in media relations possessing excellent understanding of media landscape, and key consumer media contacts across print, online and broadcast media outlets
• Exceptional teambuilding and interpersonal skills – including the ability to represent Expedia Group at the highest levels internally and externally
• Ability to think creatively and adapt quickly to match the travel landscape
• Able to handle fast-paced environments, with quick-turn timelines

Responsibilities

• Working with global PR colleagues, develop strategic story angles and PR initiatives that will result in standout coverage for Expedia in the U.S., including campaign ideation, project management and development of press materials
• Support integrated communications plans, working across marketing, social media, creative and B2B teams to align PR efforts with broader business objectives
• Work closely with the U.S. Media Relations team on activities across earned channels within PR’s remit, including responding to incoming press inquiries, planning and execution of press trips and media events and maintaining PR editorial/activity calendars for Expedia U.S.
• Proactively identify opportunities to drive brand love for Expedia through earned media and storytelling, using and analyzing data and insights to inform storytelling and support business initiatives
• Develop talking points for press interviews for brand spokespeople
• Responsible for monitoring industry and competitor media coverage, staying up to date with travel trends and making recommendations to keep Expedia top-of-mind
• Support operational needs, including vendor and agency management, development of coverage and status reports and budget tracking
• Opportunity to manage global tentpole PR campaigns, including liaising with PR colleagues in different countries, managing deadlines, creating global templates and processes and coordinating regular team communications
• Use data and insights to inform storytelling to support business initiatives
• Manage coverage reports, drafting status updates and providing business event progress and reports as they occur
• Manage project/campaign timelines, developing workbacks and monitoring budgets
• With the global crisis team, manage reactive PR issues that influence perceptions of the Expedia brand

Preferred Qualifications

• Demonstrated experience in highly matrixed and/or global organizations a plus
• Consumer product and/or travel industry experience preferred
• Issues/crisis management experience is a plus
• Fluent Spanish and English speaker a plus