Senior Search Marketing Manager
| Company | Chewy |
|---|---|
| Location | Boston, MA, USA, Minneapolis, MN, USA, Plantation, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelor’s degree or higher in economics, computer science, mathematics, marketing, or a related subject area
- 6+ years of experience in paid search, preferably e-commerce or performance/direct response
- Experience leading Google/Bing Shopping ads (Pmax)
- Experience with analytics platforms like Google Analytics, SQL, or Tableau Dashboard
- Intermediate experience in Microsoft Excel
- The ability to analyze large datasets to gain insights and make confident recommendations
- Strong mathematical, analytical, and interpersonal skills (written and verbal)
- Experience with A/B and multivariate testing and specific actions taken as a result
- Ability to optimally work together with marketers, product managers, and engineers alike
- A tenacious attitude for learning and tackling new challenges, and an entrepreneurial/self-starting mentality
- Proven interpersonal skills, and ability to work independently with a backlog of projects and tasks
- Flexibility for periodic travel
Responsibilities
- Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL, and Minneapolis, MN offices for the largest and fastest-growing marketing channels in the company.
- Build campaigns from the ground up, including keyword research, competitive analysis, ad copy generation, and experimentation!
- Monitor campaign performance, perform investigative analysis, and flag opportunities to grow or optimize performance across search marketing tactics.
- Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights.
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance.
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities.
- Build new relationships and work in parallel with other subject areas at the company.
Preferred Qualifications
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No preferred qualifications provided.