Senior Social Media Marketing Specialist

Bachelor’s or equivalent degree required
3 years of relevant experience in a social media or digital marketing role
Solid experience with multi-media content creation
Knowledge of keywords and hashtags
Understanding of targeted ad setups, budget management, analysis and optimization
Proficient in using social media management and scheduling tools
Hands-on experience working with enterprise-level social media tools, preferably PromoRepublic or Hootsuite
Strong customer service skills and ability to resolve client issues and challenges

Drive and support Franchisee and Vacation Consultant success through best-in-class service and support of tools, processes, and implementation of strategic social media imperatives
Oversee execution of paid ads to drive RSVPs for Franchisee in-store events to support our Core Promotions
Lead initiatives and incentive programs that drive behavior to increase overall social media performance for our Core Promotion posts including Impressions, Reach, Engagement, RSVPs, and Leads
Participate in the structure and content of service agreements with external agencies
Oversee key performance metrics, identify when are out of normal range and propose actions to manage
Oversee social media strategies that drive metrics in support of departmental goals
Understand (internal and external) customers’ needs, and develop the skills necessary to help customers understand business challenges
Stay up to date with the latest social media best practices and technologies
Set up and help administer Franchisee Facebook business pages
Create training materials for our Social Media Tool ‘SocialHUB’
Host training webinars for our Franchisees and Vacation Consultants on how to make the most of their social media presence
Attend off-site training events and host social media workshops where necessary