Senior Social Media Strategist

Senior Social Media Strategist

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in strategy development and planning roles, with an emphasis on social and digital channels.

Responsibilities

• Leading the team to create work across our social channels that drives both the brand and the business, while also strategically evaluating work from our partner agencies.
• Generating comprehensive, data-driven and consumer-centric communication plans that inform all channels for Verizon Consumer Group and bring our brand closer to consumers through authentic content and engaging conversations.
• Acquiring and sharing deep knowledge of the industry, including the competitive landscape, category disruptors, and key business issues that affect Verizon.
• Setting the strategic direction for social media content and driving alignment with overall business strategy.
• Developing thorough and integrated social media strategies and briefs using data analysis and creativity, and presenting them to the creative team.
• Collaborating with the creative team to ensure that all content ladders up to approved strategies and briefs.
• Intuitively adapting to ever-changing landscape of social platforms/social content, and actively advising the team on how our content should reflect these changes.
• Researching key stakeholders and their business needs to support creative social media strategy and inform its execution.
• Providing strategic recommendations and content support for social media channels for ad hoc projects and campaigns, while ensuring consistency with internal content standards and best practices.
• Managing social media editorial calendar, maintaining a unified single view of planned content and ad hoc content, ensuring content is timely, culturally relevant, on brand, and cohesive to larger social media strategy.
• Working with data, analytics, and media teams to identify and illuminate the data’s narrative and frame the implications for communication.
• Facilitating team brainstorms to stimulate unexpected ideas and initiatives.

Preferred Qualifications

• Bachelor’s degree in a related field of study.
• Eight or more years of relevant work experience.
• Experience briefing an in-house creative team and/or ad agency.
• Experience in social media judgment (e.g., knowing what to post and when to post it).
• Knowledge in optimizing content on specific social media platforms to drive engagement.
• Deep understanding of the role that influence and advocacy play on brand engagement in the social space and beyond, and knows how to leverage this for successful social media activations.
• Willingness to build strong relationships with both internal and external agency teams.
• Willingness to craft strategic POVs on industry-related topics in an ever-changing media landscape, and deliver them clearly and concisely.
• Willingness to show confidence in front of an audience; willingness to be the ‘center of the room’.
• Willingness to accomplish work independently with minimal guidance.
• Experience managing complex 360 & digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels.
• Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing.
• Experience in team oversight and talent development.
• Experience building learning plans for both quantitative and qualitative research initiatives.
• Strong analytical skills, understanding of KPI measurement and attribution.
• Willingness to manage daily priorities and proactively identify future opportunities for the brand/business.