Senior Social Strategist

Senior Social Strategist

Requirements

• 4+ years of strategy experience
• Strong understanding of paid, owned, and earned environments, including community management, social best practices and content strategy.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and effectively.
• Background working with influencers and developing influencer strategies.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Innovative mindset with a proactive approach to problem-solving and process improvement.
• Ability to collaborate with cross-functional teams and agency partners.
• Strong knowledge of social media platforms, trends, community dynamics, and compliance requirements.
• Deadline-driven, results-oriented, and comfortable working in a fast-paced environment.
• Practical experience with today’s social listening, community management, and measurement tools. Experience with Quid and Pathmatics is preferred.

Responsibilities

• Support the development and execution of social media and influencer strategies for unbranded and branded healthcare campaigns.
• Assist in defining campaign objectives and influencer approaches, including determining roles, rollout plans, influencer types and tiers, and vetting criteria.
• Manage aspects of the RFP process, including network partner outreach, proposal review, influencer selection assessment, and campaign term negotiations with oversight from the Social Director.
• Collaborate with agency partners on influencer talent outreach, vetting, contracting, and ensuring compliance with regulatory requirements.
• Develop and refine influencer briefs outlining campaign goals, content requirements, deliverables, and brand guidelines.
• Partner with creative teams on content development and ensure adherence to compliance, campaign guidelines and boosting requirements.
• Assist in building measurement studies and align survey questions to assess campaign effectiveness and performance.
• Prepare comprehensive campaign performance reports, integrating insights from paid social, influencer strategy, and agency contributions.
• Stay current with social media trends, platform updates, and best practices to inform recommendations and educate clients.
• Contribute to thought leadership initiatives, keeping internal teams informed and clients educated on industry trends and best practices.
• Present strategies and recommendations to clients with clear communication and insight-driven storytelling.
• Identify optimization opportunities and propose solutions to improve the quality of client deliverables.
• Support the training and development of junior team members, promoting knowledge sharing and growth.
• Foster a collaborative, solutions-oriented team culture.

Preferred Qualifications

• Experience in healthcare or regulated industries is preferred.