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Senior Social Strategist – Antisocial
| Company | Thinkingbox |
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| Location | Toronto, ON, Canada |
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| Salary | $80000 – $85000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of experience in social media strategy and management
- Strong understanding of social media platforms and technologies
- Experience with paid media across social channels and an understanding of how paid and owned work together to drive greater impact
- Excellent written and verbal communication skills
- Experience with social media analytics and reporting
- Experience distilling down big data into digestible insights for both client teams and internal teams
- Experience in a agency environment
- Education in marketing, communications, or related field
- Experience in mentoring and leading teams
- The ability to craft insightful social strategies and briefs that support creative in developing big brand ideas
- The ability and desire to think campaign first vs. ads or content first
- Clear, tight storyteller and brief-writer. Can identify meaningful, singular, useable insights/tensions
- Clearly understand the difference between content planning and campaign planning and know which will best benefit our clients
- A knowledge of how brand planning impacts social strategy and how those two specialties can work together
- An undeniable passion for the social and digital space
Responsibilities
- Develop and bring to life groundbreaking social media strategies for clients across various industries
- Collaborate with clients to understand their business goals and objectives, and develop a social media plan to support them
- Stay up-to-date with the latest social media trends and technologies, and incorporate them into strategies
- Create and manage content calendars for clients, including writing and editing copy
- Collaborate with cross-functional teams, including creative, media, and analytics, to develop and execute campaigns
- Measure and report on campaign performance and make recommendations for content optimization
- Act as a primary point of contact for clients, and manage relationships with key stakeholders
- Provide guidance and mentorship to junior team members
- Create social first campaigns not social only campaigns
- Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process
- Work closely with our influencer strategy team to find opportunities to plus up campaigns with influencer marketing
Preferred Qualifications
No preferred qualifications provided.
