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Senior Specialist – PR & Brand Communications
| Company | Taskrabbit |
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| Location | Philadelphia, PA, USA |
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| Salary | $80000 – $110000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 4+ years marketing/events experience at a PR or integrated marketing agency or in-house team focused on consumer, B2B, or product PR
- Exquisite written and verbal communication skills
- Natural strategic thinker, with ability to see the forest from the trees
- Skill and appetite to operate at high pace and quality in an entrepreneurial context
- Excellent problem solving skills, with demonstrated ability to find creative solutions to ambiguous problems
- Excellent time-management skills and attention to detail
- Strong project management skills and the ability to prioritize across projects
- Professional, positive, upbeat attitude
Responsibilities
- Develop and execute quarterly PR plans to drive steady drumbeat of coverage across multiple mediums (online, print, broadcast, podcast, speaking/events, etc.)
- Manage U.S. agency and work with agency team to manage inbound press inquiries and proactive outreach efforts, including drafting pitches, quotes, and responses, and setting up spokesperson interviews
- Research and draft press releases, talking points, Q&As, fact sheets, blog posts, and other written materials
- Develop and pitch story ideas to media to support seasonal brand and product priorities and major company initiatives
- Create, develop, and source materials for proactive press outreach, including digital press kits, creative mailers, photo, video, data, and graphics
- Coordinate with Partnerships, Social and Influencer teams on PR opportunities
- Monitor and maintain all media coverage, and analyze PR performance metrics to assess impact, inform future strategy, and optimize outreach efforts
- Produce results reports that demonstrate the effectiveness of PR efforts, and inform and inspire the internal team
- Assist with crisis comms and reputation management
- Draft communications materials for executives and prepare them for press opportunities
- Develop and execute localized PR strategies to drive awareness and engagement in key regional markets, including community events, hyperlocal media, and grassroots initiatives
Preferred Qualifications
No preferred qualifications provided.
