Senior Web Analyst
| Company | AAA Club Alliance |
|---|---|
| Location | Wilmington, DE, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior |
Requirements
- Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent. Advanced degree in Business Administration is a plus; applicable experience may be considered in lieu of degree.
- 3-5 years’ relevant experience.
- 3+ years’ experience with analytical tools and visualization platforms including Adobe Analytics, Tableau, Power BI, and MS Excel.
- Strong interpersonal, leadership, and communication skills with the ability to interact and build effective working relationships at all levels of the organization.
- Experience with SQL is a plus.
- Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.
- Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics.
- Strong knowledge of the principles and practices of accounting and financial analysis.
- Ability to perform complex data analysis in support of ad-hoc and standing customer requests.
- Strong command of website analytic principles, practices, and tools.
- A strong background in digital technology, online workflow analysis, and ecommerce operations.
- A constant desire to dig deeper, connect dots, understand the “why”, and the “so what.”
Responsibilities
- Develop & Manage Analytics – Define, document, and implement analytics requirements, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.
- Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.
- Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.
- Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.
- Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.
- Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.
- Enhance Cross-Functional Collaboration – Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities.
- Ensure Data Governance & Best Practices – Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.
- Monitor Industry Trends & Innovation – Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.
- Lead Special Projects – Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making.
Preferred Qualifications
- Experience with SQL is a plus.