Senior Web3 Marketing Manager – External
| Company | Serotonin |
|---|---|
| Location | New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management.
- Bachelor’s degree in Communications, Marketing, or a related field.
- Exceptional English writing and communication skills.
- Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech.
- Deep understanding of degen culture, memes, and web3 lingo.
- Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
- Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders.
- Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds.
- Strategic thinker with a proactive, organized, and detail-oriented approach.
Responsibilities
- Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages.
- Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits.
- Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance.
- Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence.
- Analyze paid, earned, and owned media to develop and execute effective marketing strategies.
- Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram.
- Produce a wide range of marketing materials, including blog articles, social media posts, and website copy.
- Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement.
- Track and report on social media performance and engagement metrics, making recommendations for improvement.
- Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions.
- Provide support in executing PR strategies and product announcements.
Preferred Qualifications
- Preference for experience in GenAI, DeFi/Crypto, or fintech.