Senior Website Manager

8+ years of experience in web management, with at least 3 years in a leadership role.
Expert in WordPress (Blocks or Gutenberg), including plugins, themes, and customizations).
Strong experience with Google Analytics, GTM, and UTM best practices.
Proficient in SEO tools (SEMRush, Ahrefs, Moz, SEMrush, and Screaming Frog, to monitor website performance, user engagement, and SEO effectiveness) and conversion rate optimization (CRO) methodologies.
Knowledge of HTML, CSS, JavaScript, PHP & MySQL, Pantheon, Yoast, Marketo, OneTrust
Implement, configure, and maintain website tracking and analytics tools, including GA4, Google Tag Manager (GTM).
Familiarity with website security best practices, ADA/WCAG compliance, and performance optimization techniques.
Experience managing agency/vendor relationships and in-house web development teams.
Strong analytical mindset, with experience presenting website performance reports to executive leadership.

Own and execute the web strategy to enhance user engagement, SEO, and conversion rates.
Manage and optimize the WordPress CMS, ensuring best practices in performance, security.
Leverage Google Analytics (GA4), Google Tag Manager (GTM), and other analytics tools to monitor website traffic, behavior, and conversions.
Develop and implement a comprehensive UTM tracking strategy for all marketing campaigns, ensuring accurate attribution and reporting.
Oversee technical SEO, keyword strategy, and content performance to improve organic rankings.
Work with developers to enhance site performance, resolve bugs, and implement new features.
Lead website optimization initiatives, leveraging A/B testing and heatmaps (e.g., Hotjar) to improve user experience.
Collaborate with design, marketing, IT, and sales teams to align web initiatives with business objectives.
Ensure seamless integration between the website and Marketo forms, lead capture mechanisms, and CRM (Salesforce).

No preferred qualifications provided.