Senior Writer – Investment Content
| Company | Franklin Resources |
|---|---|
| Location | London, UK, Edinburgh, UK, Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior, Expert or higher |
Requirements
- BA in communications or MBA
- 10+ years of communications experience in asset management essential
- Proven writing, editing and communication skills
- Experience collaborating with seasoned portfolio managers
- Advanced financial markets and trends knowledge, and an understanding of the products and vehicles
- Strong understanding of either the Canadian or UK asset management industry
- Experience in editorial content creation (writing skills), video creation, infographics (understand process and best practices)
- Fluent English – spoken and written is essential – French is an asset
- Comfortable with using AI tools for copy, translation, and variations
- Experience in client journey mapping and campaign analytics
- Strong project management skills
Responsibilities
- Partner with UK and Canadian channel marketers to build content strategy per market and per channel.
- Create innovative content across formats to support new and ongoing campaigns – videos, blogs, long-form articles, topic papers, infographics, etc., and determine the best format for content that aligns with the distribution plan.
- Aggregate content needs from key stakeholders and plan in line with current business priorities and marketing campaign plans.
- Develop distribution plan in partnership with channel marketers for the planned content leveraging owned and paid channels.
- Create new content as required by local markets ensuring it meets the business requirements and compliance rules of each market.
- Responsible to route, translate, and produce as needed.
- Curate and/or localize content acquired from global sources and distribute according to marketing plans.
- Coordinate production and compliance reviews including translation(s) and social posts.
- Ensure awareness of existing content among marketing and sales teams, and collect needs on regular basis.
- Look for collaborative opportunities and efficiencies with other local marketing and global teams.
- Actively participate in editorial planning calls with global teams representing the UK and Canada.
- Report on key KPIs (which content is performing best and with which platforms and formats).
- Provide general writing support for other marketing content including emails, landing pages, brochures, executive speaking notes, etc.
Preferred Qualifications
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No preferred qualifications provided.