SEO and Content Specialist

SEO and Content Specialist

Requirements

• Bachelor’s degree preferred (Marketing, Business, Journalism, English)
• 3+ years of experience in an SEO-focused role in SaaS, B2B & B2C, and/or Technology
• Proven success in driving results through SEO and content marketing
• Knowledge of technical SEO such as Schema markup, backlinking, interlinking, page performance, and resolving crawl issues
• Strong familiarity with SEO Tools: SEMRush, ScreamingFrog, Ahrefs, Google Search Console, Bing Webmaster Tools
• Strong content and copywriting skills; able to balance SEO needs with brand tone & voice
• Strong background with data tools: Google Analytics 4, Salesforce, Supermetrics, Amplitude
• Understanding of UX and high-level web strategy

Responsibilities

• Understand Later’s target audiences, spearheading content that attracts and retains Later users
• Conduct keyword research using relevant SEO tools, identifying high-performing content gaps and opportunities to outrank search competitors
• Determine key content pillars, working closely with the Content Team to map out a robust content program & roadmap that helps improve target keyword ranking, driving quality leads and conversions
• Review content from a critical SEO lens, auditing for E-E-A-T, keyword insertion & natural language while ensuring that content delivers on the original intent and is 10x better than existing search competition
• Regularly identify low-performing and stale content, taking ownership to update, refresh, and deprecate content to strengthen on-page and domain authority
• Maintain an organized content strategy with trackable progress, demonstrating ROI and impact while balancing effort and resourcing
• Collaborate with the cross-functional teams to ensure content provides substantial value
• Upload content to the website and submit requests with the Creative Team for design assets, ensuring clear and effective CTA utilization for each piece of content
• Understand and report on how content optimizations and net new content are contributing to the growth of KPIs such as rankings, traffic, and leads
• Share new ideas or concept creative strategies outside the norm, taking action to bring ideas from concepts to reality
• Capable of writing content and copy as needed to move the needle quickly
• Audit and optimize content/website for SEO including writing title tags, meta descriptions, image alt texts, structured data, header tags, etc.
• Determine technical SEO opportunities to improve search visibility for webpages, including but limited to Schema Markup implementation, internal linking, UX & Accessibility
• Identifying and actioning fix of broken links, redirect loops, page performance issues, canonicals, poor UX, and more
• Execute less-technical onsite SEO updates, while partnering with the web team with detailed instructions to execute more technical SEO updates
• Understand the importance of backlinks in improving search ranking, working closely with Brand & PR to drive quality backlinks to high-value content
• Knowledgeable in User Experience & Accessibility, advocating for user-friendliness in content structure, design and development
• Report on KPIs related to SEO and content creation strategy to determine success/failed tests, including associated target keyword, target keyword ranking, traffic volume, and lead volume
• Monitor changes in keyword ranking, flagging opportunities to win back traffic loss or double down on topical authority
• Conduct and report on competitor activity to spur new ideas and optimizations
• Stay up to date on SEO & marketing industry trends and share critical information with the department
• Effectively collaborate and communicate with cross-functional teams, including but limited to Demand Generation, Web & Creative, Brand, Content, Data, Product Marketing, Sales & BDRs
• Advocate the importance of SEO internally, educating and training cross-functional teams to incorporate Content SEO best practices
• Be the primary driver for your expertise in larger team/department initiatives
• View yourself as a leader in SEO and content, as well as at Later
• Demonstrate Later’s core values on a day-to-day basis

Preferred Qualifications

• Experience with Contentful is a plus
• Ability to think outside the box