SEO Strategist
| Company | Verizon Communications |
|---|---|
| Location | Berkeley Heights, NJ, USA, New York, NY, USA |
| Salary | $86000 – $159000 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Mid Level, Senior |
Requirements
- Bachelor’s degree or four or more years of work experience.
- Four or more years of relevant experience required, demonstrated through work experience and/or military experience.
- Experience creating, presenting, and managing multiple SEO data and analysis projects at once.
- Experience with SEO tools to inform SEO strategy including but not limited to Google Cloud and Big Query, Google Search Console, Adobe Analytics (Omniture), Looker Studio (Google Data Studio), SEMRush, Schema App, Ahrefs, Botify, Visualping, and Screaming Frog.
- Experience communicating the value Search, Branding, Content, and IA have on KPIs and business drivers.
Responsibilities
- Supporting cohesive, compelling SEO strategies that guide the technical development processes. This will include site crawls, technical audits, and data analysis of site performance.
- Providing actionable insights for site improvement based on site speed performance, crawlability, indexation, and AI visibility.
- Measuring and reporting out on the effectiveness of organic and marketing strategies and performance, supporting team with automated reporting via Big Query and through clear data visualization.
- Performing technical optimizations for key marketing landing pages, articles, and ecommerce pages.
- Communicating strategic visions to internal stakeholders and partnering across business units, including merchandising, design, development, and IT teams.
- Managing product and project launches across the organization, including creating tickets, performing QAs, and keeping track of several fast moving pieces.
- Establishing and promoting SEO guidelines, best practices, and standards across business units, as well as expanding relationships.
- Maintaining expert level understanding of latest industry trends, guidelines, and algorithm changes including AI, SGE, Helpful Content Updates, and more.
Preferred Qualifications
- Experience in measurement of both organic and paid search data.
- Marketer/agency/consultative services experience in SEO.
- Strong written and verbal communication skills, including email, presentations, and slide decks.