Shopper Marketing Manager

Shopper Marketing Manager

Requirements

• Bachelor’s degree required.
• 5 years of prior marketing experience, preferably in shopper or brand marketing, retail, or digital media.
• Availability to travel up to 15% of the time.

Responsibilities

• Develop and execute the shopper marketing agenda for key Central Division accounts, ensuring strategic alignment with customer and brand priorities
• Craft strategic plans that deepen shopper engagement, increase conversion, and align with both national brand strategies and localized customer needs
• Partner with sales, commercial planning, and category management to align on priorities and execute best-in-class activations that drive growth
• Lead Joint Business Planning (JBP) with cross-functional teams at key accounts
• Foster strong, collaborative relationships with retailer marketing teams to align on annual strategies and create mutually beneficial programs
• Lead post-program analyses to measure impact, generate actionable insights, and continuously improve shopper marketing activations
• Develop and execute retail media strategies in collaboration with cross-functional partners, ensuring optimized investment and execution
• Provide coaching and guidance to one direct report

Preferred Qualifications

• Experience with budget tracking and invoice processing preferred.
• Knowledge of Retailer Media Networks (RMNs) and/or digital marketing is preferred.
• Shopper marketing or digital media experience preferred.