Social Expert & Content Creator

Social Expert & Content Creator

Requirements

• 5-7 years experience social media content creation, marketing and creative development.
• Proven track record of creating new, big ideas and strategy.
• Experience, passion and a love for influencer marketing.
• Experience, passion and a love for building content and community through social.
• Highly experienced about the functionality of all applicable social media platforms.
• Successful track record leading small teams within an organization.
• Excellent communication skills, both verbal and written.
• Self-starter who thrives in a high-pressure, ambiguous environment, bringing both creativity and critical thinking to deliver results.
• Ability to work from 23andMe’s office in Sunnyvale, CA a minimum of three days per week.

Responsibilities

• Develop and implement highly shareable content that is educational, creative, attention-getting and on-brand.
• Work closely with internal product science, research, education and other key stakeholders, including external agencies.
• Ensure that social media content is effectively integrated into brand marketing and paid media efforts.
• Work with key social media platforms such as Facebook, YouTube, Instagram, TikTok, X, as well as seek out and develop new and emerging platforms.
• Lead a small social group of content creators, freelancers and small agencies.
• Provide inspirational and creative and thought leadership on ways to reach and gain attention of new and existing target audiences.
• Work with agencies, publishers, platforms (directly and indirectly) and other partners with the goal to find fast, creative and efficient ways to build, execute and measure innovative social media marketing plans.
• Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms.
• Work collaboratively with 23andMe teams across business units to develop and execute creative ideas, plans and strategies.
• Develop partnerships and productive working relationships with product science teams, Therapeutics, PR and other related stakeholders.
• Work closely with the analytics teams to integrate and measure the value and impact our social media marketing opportunities.
• Manage external agencies and publishing partners as necessary for that which we cannot do internally.
• Establish repeatable operational methodologies and mechanisms that enable frugal, fast and responsive content development and distribution.

Preferred Qualifications

• BS degree a plus.
• Experience in health preferred!