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Social Media Manager – Youtube – National Geographic
| Company | The Walt Disney Company |
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| Location | Washington, DC, USA |
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| Salary | $91900 – $126200 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years social media experience, with at least 3+ directly managing YouTube channels and content.
- Creative, proactive, and independent thinking, with a strong solutions-oriented mindset.
- Self-starter with a strong bias for action.
- Ability to prioritize, multi-task and meet deadlines.
- Effective communication skills in both verbal and written form.
- Ability to build and manage interpersonal relationships.
- Extreme attention to detail.
- Proficiency with Microsoft Outlook, Word, Excel, Keynote, PowerPoint and Google Suite.
- Proficiency with project management tools, such as Airtable, Asana, etc.
- Experience leading creative content development and production.
- Experience with social media content management and reporting systems.
Responsibilities
- Support management and growth on all YouTube accounts: NatGeo, NatGeoAnimals, NatGeoKids, NatGeo Español.
- Manage digital agencies supporting YouTube and other marketing priorities.
- Work closely with affiliates and media teams to monetize our content and offerings.
- Maintain standard operating procedures, guidelines, and policy documentation for key stakeholders and partners.
- Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the YouTube platform.
- Evolve tactics throughout each campaign/project as new data emerges.
- Review, edit and provide feedback for Nat Geo YouTube Original shows.
- Partner closely with the development and marketing team to create high impact and conversation-driving Nat Geo YouTube content and campaigns.
- Execute sponsorship campaigns and paid media efforts running across brand channels, and contribute to proactive packaging and ideation to increase revenue.
- Communicate YouTube strategy, platform updates, and best practices to peers, leadership, and other internal stakeholders.
- Partner with YouTube to identify new opportunities and develop innovative activations.
- Collaborate with the broader marketing title teams on talent social training, digital activations and paid media creative, influencer activations etc.
- Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.
- Develop and own goals and performance metrics for YouTube.
- Monitor regularly to understand effectiveness of strategy and creative, making recommendations based on analytics and reporting.
- Support finance teams with revenue forecasting, route ad hoc requests and inquiries from centralized data and analytics teams.
Preferred Qualifications
No preferred qualifications provided.
