Social Media Specialist

Social Media Specialist

Requirements

• BS/BA degree in marketing, communications, business, English, or other related field and/or equivalent combination of education and work experience is required.
• 3-5 years of experience in digital marketing or social media marketing.
• Advanced writing and editing skills, with special emphasis on social media content with understanding of how to optimize content for online consumption.
• Advanced analytics and research skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook).
• Skill in managing profiles and accounts such as Facebook, X, LinkedIn, and YouTube, as well as Pinterest, TikTok and other emerging social media platforms.
• Strong organizational skills and keen attention to detail.
• Capability to manage multiple projects simultaneously.
• Ability to prioritize workload, thrive in a fast-paced environment, and meet demanding deadlines.
• Capacity to find creative, innovative solutions for simple or complex problems.
• Familiarity with blog monitoring/listening tools.
• Familiarity with project management tools.

Responsibilities

• Develop a social media calendar that manages and grows customer acquisition and customer loyalty across ACE through a strong and consistent social media presence.
• Work cross-functionally to create campaigns that increase reach and raise awareness of our products and services.
• Monitor and triage social media comments and messages to retain and win back customers and build a positive online community.
• Create consistent presence on social media platforms (Facebook, Instagram, LinkedIn, X) to support member benefits, advocacy initiatives, employee retention, and recruiting.
• Ensure strong reach and engagement by writing copy, sourcing assets, tagging partners, and using appropriate hashtags.
• Vet and approve posts submitted through Sprinklr.
• Act as a liaison for online communities by responding to and resolving questions/comments promptly, escalating member issues to appropriate departments, and notifying Public Affairs of any negative comments with viral potential.
• Research and analyze social media data across platforms, report results, evaluate performance, and recommend improvements based on findings.
• Monitor competitor activity and present competitive analyses to management.
• Manage and populate the content calendar thoughtfully, align messaging across regions, LOBs, and overall social media strategy, pre-plan content, collect approvals, and meet deadlines.
• Research and stay updated on social media algorithms and best practices, utilize industry research to track trends, report insights, and recommend changes.
• Collaborate with internal teams to develop marketing and communication campaigns, identify appropriate social media channels and tailor campaigns to target audiences.
• Produce campaign decks, results reporting, and other recaps for executive communication in collaboration with manager.
• Monitor and enforce social media policies and guidelines, recommend updates to policies as needed, and ensure compliance with AAA federation regulations, advertising standards, copyright, and privacy laws.
• Perform additional tasks as assigned.

Preferred Qualifications

• Prior experience in customer service role a plus.