Sr. Analyst – Category & Brand Insights

Sr. Analyst – Category & Brand Insights

Requirements

• Proven experience in market research, ideally within the FMCG/CPG industry or a major retailer.
• Experience working directly with marketing teams.
• Experience designing, executing, and analyzing primary & secondary data sources.
• Strong research planning and execution skills.
• Exceptional analytical skills and attention to detail.
• Proficiency in manipulating and synthesizing multiple disparate data sources.
• Strong communication and presentation skills.
• Strong leadership and influencing profile.
• Excellent collaboration skills.
• Consumer-centric mindset.
• Solid understanding of consumer/shopper research methodologies.
• Familiarity with design thinking/Agile methodologies principles.

Responsibilities

• Identify Growth Opportunities: Proactively identify and leverage growth opportunities across global markets and business units by analyzing consumer trends, market dynamics, and competitive landscapes.
• Generate Actionable Insights: Develop behavior-changing insights and identify effective levers of consumer engagement, translating data into strategic recommendations.
• Drive Continuous Optimization: Continuously optimize business performance through rigorous data analysis, tracking key metrics, and applying learnings to improve strategies.
• Lead Research Initiatives: Define research objectives, methodologies, scopes, and action standards for projects, ensuring alignment with business priorities.
• Develop Business Implications: Uncover key findings and insights, translating them into clear business implications and strategic recommendations that drive action.
• Uncover Snacking Trends: Develop and activate insights on general snacking behaviors and trends by mining diverse data sources, including channel, category, brand, competitive, and macro data.
• Analyze Business Performance: Identify key drivers of overall business performance at both category and brand levels, providing a comprehensive understanding of market dynamics.
• Guide Brand Strategy: Partner with brand and category teams to develop consumer-centric brand strategies, integrating market and social trends to inform decision-making.
• Drive Incremental Growth: Champion a consumer-centric approach to incremental brand growth, identifying core opportunities and guiding brand maintenance (product, packaging, assortment, pricing, communication).
• Fuel Innovation: Contribute to the development of incremental innovation and the identification of white space opportunities, leveraging consumer insights to inform new product development.
• Deliver Actionable Research: Develop, manage, and deliver impactful ad hoc research projects, translating findings into actionable insights that drive business results.
• Maximize Incrementality: Leverage globally and locally implemented Demand Spaces and Eat States frameworks to maximize incrementality and optimize resource allocation.
• Communicate Compellingly: Communicate insights and recommendations in a clear, concise, and compelling manner, grounding recommendations in multiple data sources and knowledge.
• Share Knowledge: Foster a culture of knowledge sharing within the broader Insights & Analytics and Marketing community, ensuring best practices and learnings are disseminated effectively.

Preferred Qualifications

No preferred qualifications provided.