Sr. Analyst - Marketing Measurement and Optimization

Sr. Analyst – Marketing Measurement and Optimization

3+ years of experience in marketing analytics, preferably with a focus on Media Buying, Media Analytics, Business Analytics or Finance
Strong proficiency in data analysis tools such as Advanced Excel, SQL, Tableau, or similar platforms
Creating data driven stories with strong data visualization skills and ability to pull insights from complex data-sets
Ability to work in an ambiguous environment
Self-motivated with the ability to establish and meet deadlines while prioritizing workload
Operates effectively in a team-based environment
Strong communicator (oral and written): Can take complex topics and develop clear narratives that can be catered to different audiences
Influential: Able to engage with others, within teams, across functions, and across levels to drive collaboration
Inclusive: Open to others’ points of view and able to collaborate with others across differences
Intellectually curious: Interested in digging into questions and problems affecting the business to identify insights that will drive growth and business improvement
Collaborative: Able to work with others within the same team, and on different teams, to drive results

Maintain existing marketing media measurement monthly and quarterly deliverables such as Local Marketing scorecards, tracking the effectiveness of marketing initiatives at a local level
Perform regular quality control checks on data to ensure accuracy, completeness, and consistency across all databases and data sources
Utilize data visualization tools to create compelling presentations that effectively communicate complex data
Identify and investigate data discrepancies and inconsistencies across media data
Collaborate with team members on larger projects, offering assistance with data analysis, presentation preparation, and stakeholder communications