Sr. Campaign Manager – Paid Search

Sr. Campaign Manager – Paid Search

Requirements

• 5+ years of digital media experience, with minimum of 3 years paid search hands-on-keyboard experience required, managing high volume of active campaigns
• Firm grasp of paid search algorithms, ad products and optimization capabilities across Google and Bing, and interaction with SA360
• Direct experience trafficking, tagging, activating and optimizing media performance against direct response metrics
• Foundational understanding of paid, earned and owned media strategy and tactics – and how they all work together
• Solid Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
• Ability to measure and analyze performance data and trends
• Detailed-oriented with keen sense of curiosity and critical thinking skills
• Excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment

Responsibilities

• Execute performance campaigns at global scale in NA, EMEA and APAC across performance media channels, with a majority of time focused on Paid Search
• Own and optimize paid search across platforms, ensuring campaigns are data driven, aligned with growth objectives, and exceed ROI goals
• Drive continuous improvement through optimizations including ad creative, landing page testing, and always on A/B testing
• Contribute to weekly and monthly business reviews with insights, key learnings and marketplace trends to keep stakeholders and larger marketing team informed
• Collaborate with PMM, International, Integrated Campaign and Business Intelligence teams to expand keywords, test for incrementality and build personalized intent based journeys
• Support global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
• Actively monitor organic search trends to keep a pulse on the market and inform investment decisions on a weekly basis
• Conduct research on regional best practices to localize international campaigns such as keyword, ad copy, competitive and more
• Main POC for our agency partner for Paid Search execution and performance are delivered at the highest standard while meeting deadlines

Preferred Qualifications

• Agency experience preferred
• Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)