Sr. Campaign Manager – Social
| Company | Mediabrands |
|---|---|
| Location | Toronto, ON, Canada |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Professional or Educational background in Marketing or Advertising would give leverage to this application.
- Mid / Intermediate level of experience in paid social media campaigns.
- Previous experience working within an advertising agency or with a media partner is an asset.
- Understanding of the roles of various digital channels.
- Understanding trafficking and website tagging processes an asset.
- Passion for data, emerging media and technology.
- Passion for continuous development.
- Client service oriented.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
- Knowledge or experience with Meta (Facebook/Instagram), Twitter, Pinterest, Snapchat, LinkedIn, Reddit, TikTok, would give leverage to this application.
Responsibilities
- Support the Account Management team with insights to inform Request for Proposals (RFPs), decks, proposals and planning recommendations.
- Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
- Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
- Develop in-depth knowledge of the digital media industry.
- Manage campaign set up and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs/campaign objectives.
- Ability to facilitate tagging and successfully manage direct response campaigns.
- Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
- Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
- Assist with training Associates on tools and processes.
- Support Account Managers with sourcing proposals from media partners and liaising with SBUs as required.
- Ensure invoice clearing and budget management.
- Oversee the administration and maintenance of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.
Preferred Qualifications
- Knowledge or experience with Meta (Facebook/Instagram), Twitter, Pinterest, Snapchat, LinkedIn, Reddit, TikTok, would give leverage to this application.