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Sr Commercial Marketing Manager – Network Apis
| Company | T-Mobile |
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| Location | Bellevue, WA, USA |
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| Salary | $109300 – $197200 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s Degree (Required)
- 7+ years Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, APIs, developer ecosystems, enterprise technology. (Required)
- Strong understanding of API business models and developer ecosystems.
- Experience with product marketing, growth marketing, or technical marketing.
- Ability to create compelling marketing collateral and content.
- Proficiency in digital marketing strategies, including SEO, social media, and paid media.
- Excellent project management and cross-functional collaboration skills.
- Strong understanding of API documentation and developer workflows.
- Experience with API authentication methods (OAuth, API keys, etc.).
- Ability to translate complex API concepts into engaging content for different audiences.
- Knowledge of best practices for engaging and growing developer communities.
- Familiarity with API marketplaces and strategies to enhance API adoption.
- Ability to prioritize initiatives based on business impact.
- Public speaking and event planning experience for hackathons, webinars, and conferences.
Responsibilities
- Partner with cross-functional teams to refine market positioning of network API products and define go-to-market (GTM) strategy.
- Drive the creation of marketing collateral, including case studies, white papers, and sales enablement tools. Collaborate with product and sales teams to develop training materials, FAQs, and playbooks for API adoption.
- Create marketing campaigns and content to establish thought leadership, drive awareness and adoption of network APIs. Gather and analyze feedback from developers and partners to refine messaging and strategies.
- Produce thought leadership content, such as blogs, whitepapers, and presentations, to establish industry expertise.
- Identify and prioritize events, conferences, and partnerships to maximize API adoption. Partner with marketing and event team to execute the events. Partner with commercial and ecosystem partners to leverage synergies.
- Develop and maintain relationships with developer communities, thought leaders, and industry influencers.
- Define and monitor key marketing metrics to track awareness, adoption, and ecosystem engagement.
- Conduct market research and competitive analysis to position T-Mobile’s API offerings effectively.
Preferred Qualifications
- Master’s/Advanced Degree (Preferred)
- Experience developing marketing strategies for technical products. (Preferred)
- Driving strategy cross-functionally in a technology or SaaS-based environment. (Preferred)
