Sr. Consultant – P&C Agency Marketing
| Company | Nationwide |
|---|---|
| Location | Columbus, OH, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- Strong, self-motivated marketer with proven experience managing highly strategic or complex initiatives
- Strong written communication skills, including experience with creative writing
- Experience managing advertising campaigns
- Experience developing and implementing activation strategies
- Skilled collaborator who can effectively work with and influence others
- Strong executive presence, comfortable presenting and gaining alignment from senior leaders
- Flexible and adaptable, comfortable managing through ambiguity
- Strong project management skills with the ability to manage multiple projects with varying stakeholders and timelines
Responsibilities
- Managing IA advertising – Lead P&C Marketing in defining our strategic objectives for paid media. Develop creative and media briefs, informing the development of our annual B2B media plan and in-market creative messages. Responsible for managing the working team and facilitating leader reviews and gaining alignment across stakeholders. Responsible for identifying opportunities to leverage the equity of enterprise campaigns and assets.
- B2B messaging – Own updates to the group-level story, ensuring our key messages fuel brand choice and align with current business objectives and priorities. Partner with business unit marketers to ensure consistency is threaded through business unit messages.
- Group-level agency value prop activation – Manage the strategy and execution of new initiatives intended to improve brand health and awareness and build equity in our group-level value proposition.
- Integrated planning – Manage the quarterly marketing planning process from pre-work to workshop facilitation to packaging and socializing the final plan. Coordinate across P&C Marketing, capturing a comprehensive and integrated view of the P&C Marketing plan for the given quarter.
- Support the execution of brand health and brand lift studies to measure marketing’s effectiveness in improving awareness, brand perception and likelihood to recommend. Use insights to make recommendations on improvement opportunities.
- Other duties as assigned.
Preferred Qualifications
- Bachelor’s degree in marketing, business administration or related field; graduate degree highly desirable
- Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus
- Typically, 10 or more years related professional experience in marketing, field sales management, insurance or related field. Master’s degree may be substituted for a portion of the experience requirements as appropriate. Prior marketing development and project leadership exposure/experience preferred.