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Sr. Copywriter
| Company | Smarsh |
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| Location | Portland, OR, USA |
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| Salary | $100000 – $130000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree in marketing, communications, English, journalism, or a related field.
- 7+ years of experience in web copywriting, preferably in the tech industry.
- Deep understanding of UX principles and methodologies.
- Strong understanding of SEO, keyword research, and content optimization.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Ability to write in a clear, concise, and engaging tone tailored to different audiences.
- Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and marketing automation tools is a plus.
- Proven experience using AI tools for content creation and optimization.
- Demonstrated ability to create and refine effective prompts for AI models to generate high-quality content.
- Understanding of the safeguards against plagiarism, copyright violations, and branding recognition risks infringing on intellectual property rights and best practices for using AI in content creation.
- Strong time-management skills and the ability to work on multiple projects simultaneously.
Responsibilities
- Create engaging, persuasive and informative content for websites, landing pages, email campaigns, social media, and other digital channels.
- Edit, and proofread content for accuracy, grammar, and style aligning with the Smarsh brand messaging framework.
- Maintain a consistent brand voice and style across all content.
- A/B test different copy variations to optimize engagement and conversion rates.
- Leverage AI tools to generate, refine, and optimize copy, ensuring on brand tone and voice for efficiency and scalability.
- Demonstrate proficiency in crafting effective prompts for AI tools to achieve desired content outputs, including consistent tone, style, and target audience.
- Optimize web content for search engines (SEO) and user experience (UX).
- Utilize AI for content analysis and keyword optimization, identifying trends and opportunities for improved SEO performance.
- Conduct keyword research and implement SEO best practices to enhance web visibility.
- Manage and update website content using content management systems (CMS).
- Plan and optimize website content for maximum impact.
- Collaborate with designers, web developers, writers and marketing teams to ensure seamless content integration that aligns with branding and UX goals.
- Present content ideas and strategies to stakeholders.
- Provide constructive feedback to other content creators.
- Communicate clearly and effectively with team members and stakeholders.
- Stay current with industry trends and competitor content to identify opportunities for content improvement.
- Act as a subject matter expert on AI-driven content creation, providing guidance and best practices to the team.
Preferred Qualifications
- Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and marketing automation tools is a plus.
