Sr. Creative Strategist – Growth Marketing Team
| Company | DEPT |
|---|---|
| Location | Salt Lake City, UT, USA, Boston, MA, USA, Los Angeles, CA, USA, Chicago, IL, USA, New York, NY, USA, Denver, CO, USA, Atlanta, GA, USA, San Diego, CA, USA, Newbury, MA, USA |
| Salary | $83700 – $120000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 3+ years experience working in Creative Strategy or a closely related role in the Digital Marketing space with a creative focus.
- Extensive experience using data to fuel creative testing recommendations and the ability to present insights to senior leadership.
- A comprehensive knowledge of visual advertising platforms in Social (ideally TikTok, Snap, FB/IG), Display (GDN), and Mobile (App), including ad types, placements, and basic media strategy.
- Excellent communication skills (you should be comfortable speaking to clients and internal stakeholders).
- Strong writing and presentation skills, with the ability to tell compelling stories through data.
- Proven experience managing and mentoring small teams, fostering growth, and building strong team dynamics.
Responsibilities
- Leading creative strategy for a large-scale global account; working directly with media and design teams to execute strategic creative tests.
- Managing and mentoring a growing team of 3-4 individuals, fostering strong relationships, and providing guidance to help them succeed.
- Acting as a client advocate, ensuring their goals are clearly communicated and achieved through collaboration with internal teams.
- Building and maintaining strong client relationships through regular status updates, strategy presentations, and transparent communication.
- Proactively identifying opportunities to drive client success and advocating for their needs within the agency.
- Preparing and delivering compelling presentations that use data to tell a story and influence senior leadership decisions.
- Crafting creative briefs and working directly with account and creative teams to oversee execution from a strategy perspective.
- Developing and maintaining a creative roadmap that will support critical client goals.
- Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions that could unlock growth opportunities.
- Evangelizing DEPT’s vision of scalable iterations in creative testing in order to improve advertising performance for our clients.
- Tracking the progress of creative testing efforts and reporting on trends.
- Preparing and presenting creative audits to clients through creative performance analysis, competitive research, and persona development.
- Developing and maintaining strategic creative testing roadmaps, forming strong testing hypotheses, and prioritizing tests based on anticipated impact and past testing results.
- Prioritizing creative production requests based on several factors (urgency, expected impact, client expectations, client opportunity, etc.).
- Creating an effective feedback loop between teams so that performance signals are consistently infused into new creative production.
- Producing thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars.
Preferred Qualifications
- Ability to work within a large team with lots of moving pieces.
- Exceptional time management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities.
- Ability to be strong/assertive with strategy recommendations.
- Agency experience and comfortability working in a very fast-paced environment.
- Experience working with Creator-focused ads or Creator-generated content.