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Sr Data Analyst
| Company | Crossmedia |
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| Location | New York, NY, USA |
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| Salary | $75000 – $95000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 2-3 years of experience in the marketing analytics space.
- Experience creating data visualizations and dashboards to support media investment decision making
- Past use of common media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact
- Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
- Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
- Familiarity with programming languages is a plus (R, Python, dbt, SQL)
Responsibilities
- Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.
- Translate clients’ business questions into an actionable measurement frameworks.
- Generate quantitative and qualitative consumer and market research including:
- Demographic, psychographic, and behavioral customer profiling
- Media channel coverage, penetration, receptivity
- Brand health deep dives
- Competitive analysis
- Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels
Preferred Qualifications
- A love of data, analysis, and creative problem solving
- Comfortable leading client conversations
- Solid organizational skills including attention to detail and multi-tasking agility
- Adaptable, proactive, and able to work independently or in a team setting as needed
- Willingness to roll up sleeves for data cleansing, data visualization, and analysis
- Not afraid to speak up, ask questions, share thoughts, and listen to others
