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Sr. Engagement Strategist
| Company | Grey NY |
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| Location | New York, NY, USA |
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| Salary | $110000 – $120000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- Bachelor’s degree in a relevant field
- Minimum of 4-6 years of experience in developing strategic initiatives, comms and tactical content plans, marketing ecosystems, social campaigns, ideally in a creative, media agency and/or small start-up, digital publisher
- Bring experience focused on major consumer brands (household names) and/or upstarts that are on the bleeding edge of culture-based marketing
- Aware, engaged and passionate about internet culture and fandoms and able to translate these communities into brand opportunities
- Strong digital and social knowledge, including the purpose of paid vs. organic
- Possess a balance of business acumen with creative and technical knowledge
- Customer-first mindset with a strong focus on the technology-enabled user
- Established background in digital and omnichannel (web, social, email/CRM, banner)
- Comfortable defining strategies and executing plans against customer experience journeys
- Proactive, with excellent collaboration capabilities and an ability to identify opportunities across brands, campaigns, and markets.
- Adept at driving cross-functional teams while managing complex stakeholder relationships (agency + client)
- Ability to engage, influence, and inspire stakeholders (agency + client) to drive collaboration and alignment
- High degree of organization, individual initiative, and personal accountability
- Demonstrable experience driving growth and KPIs in domestic markets
- Excellent attention to detail, sharp analytical and problem-solving skills
- Creative and innovative thinker
- Proficiency in English, outstanding verbal and written communication skills
Responsibilities
- Develop an immersive understanding of your brand’s market dynamics, customer mindset, competitive environment, brand goals, and industry trends to deliver engagement opportunities that will inspire creative teams and develop a meaning marketing impact for our clients.
- Able to refine strategist-written briefs and capable write their own engagement briefs with little intervention
- Develop strategic deliverables that include but are not limited to content development across digital and social platforms, executing brand activations, omnichannel ecosystem understanding, and creative brief development.
- Uncover key communication and platform opportunities, which change the audience experience, their brand perceptions and influence behavior to create a competitive advantage.
- Deeply understand and identify insights, partnering with Brand and Data Strategy, to lead with a point of view for team discussion.
- Can own development of all from start to finish, including facilitating inputs from other departments (e.g. creative) as needed.
- Work cross-functionally within the agency to ensure the successful and innovative execution of approved strategies.
- Provides thinking that is unique to the brand situation and writes with clarity and instruction.
- Serve as a thought leader and subject matter expert within the agency, with clients, and within the industry at large.
- Constantly identify new technologies, trends and engagement opportunities to drive agency and client success.
Preferred Qualifications
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
- Adaptable: Ready and able to embrace change
