Sr Events Marketing Manager

Sr Events Marketing Manager

Requirements

• 7+ years of B2B events marketing experience, with demonstrated progression in events strategy roles
• Bachelor’s degree in Marketing, Events Management, or related field
• Proven success managing large-scale conferences and executive-level events
• Track record of delivering measurable pipeline impact through events programs
• Experience managing and developing direct reports in an events context
• Strong project management skills with ability to manage multiple events simultaneously
• Expertise in event strategy, from concept development to execution and measurement
• Proficiency in event management platforms and marketing analytics tools
• Experience managing six-figure event budgets and vendor relationships
• Experience marketing to enterprise B2C brands and agencies

Responsibilities

• Develop and own Later’s comprehensive annual events strategy and roadmap
• Create strategic framework for measuring event ROI and pipeline impact
• Design targeted owned event experiences for enterprise marketing leaders
• Manage events budget, vendor relationships, and agency partnerships
• Execute virtual, hybrid, and in-person event programs at scale
• Create and maintain event measurement frameworks and ROI analysis
• Partner with Demand Generation to create integrated event campaigns
• Work with Product Marketing to showcase platform capabilities effectively
• Support Sales team in creating high-touch executive events and VIP experiences
• Collaborate with Customer Marketing to secure and prepare customer speakers
• Manage and mentor an Events Manager, providing guidance and career development
• Build and maintain relationships with industry event organizers and partners
• Guide cross-functional initiatives between events, sales, and marketing teams
• Define and implement event marketing best practices and playbooks
• Stay current with B2B event trends and technologies
• Conduct regular analysis of competitive event strategies

Preferred Qualifications

• CMP (Certified Meeting Professional) certification
• Background in social media or influencer marketing space
• Experience with marketing analytics and attribution platforms
• Knowledge of enterprise sales cycles and pipeline development
• Advanced degree in related field