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Sr GA/GTM Analyst

Sr GA/GTM Analyst

CompanyCengage Group
LocationMassachusetts, USA, Ohio, USA, Michigan, USA
Salary$88600 – $141800
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • A bachelor’s degree in marketing, decision sciences, information technology, or related fields.
  • 3-5 years of proven experience as a Google Tag Manager expert
  • 4-7 years of demonstrated experience managing Google Analytics in a fast-paced environment
  • Experience with pixel placement management
  • Hands-on experience setting up and managing GTM tags for Facebook Ads, Google Ads, GA4, and other analytics tools
  • Demonstrated experience with tag management, triggers, variables, and data layer concepts
  • Proficiency and demonstrated experience with HTML and writing advanced JavaScript for creation of custom GTM tags
  • 3-5 years of experience working in a digital marketing/advertising environment
  • Excellent communication and presentation skills

Responsibilities

  • Lead Marketing Google Analytics and GTM efforts
  • Create, configure, debug, deploy and maintain new and existing GA4 properties
  • Regularly audit and troubleshoot GA and GTM setup(s) to identify and resolve any issues with event tracking
  • Understand and interpret data from various sources and provide insights and recommendations to the marketing business teams
  • Set up and optimize tagging to ensure proper data collection and reporting for Facebook Ads, Google Ads, GA4, and other marketing and analytics tools
  • Develop and implement custom events and parameters to meet specific tracking requirements
  • Ensure all events are configured accurately for our Marketing websites, including ecommerce-specific tracking
  • Ensure standardization of GA4/GTM approach across Marketing websites
  • Collaborate with the Marketing Operations, Analytics and Development teams across the enterprise to align tracking set-ups with business objectives
  • Maintain detailed documentation of GTM configurations, events, and any changes made, including pixel management
  • Test, debug, and validate tag performance to ensure accurate tracking and reporting
  • Stay up to date with the latest GTM tracking capabilities, as well as evolving advertising and analytics platform requirements

Preferred Qualifications

    No preferred qualifications provided.