Sr. Global Marketing Manager – Microbiology Informatics Solutions

Sr. Global Marketing Manager – Microbiology Informatics Solutions

Requirements

• Minimum of 5 years in product and/or marketing management.
• Experience in Microbiology and/or Infectious Diseases is ideal, plus general knowledge of the diagnostics / life sciences market, as well as sales, operations, and marketing functions.
• The ability to understand and translate scientific, clinical, and technical information into marketing and customers benefits to inform strategies and tactical execution is a key skillset.
• Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving; demonstrated ability to work and thrive in a matrixed environment.
• Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects, across functions and regions.
• Minimum: bachelor’s degree required; preferably Life Sciences. MBA is desired.

Responsibilities

• Lead the global strategy evolution and execution of informatics needs for the Microbiology by deploying best-in-class marketing practices for portfolio strategy, segmentation, targeting, positioning, and messaging (including value messages), to deliver differentiated value for BD and our customers.
• Lead, develop and implement global marketing tools and initiatives to ensure regions are equipped for success and best-positioned to drive adoption, acquire and retain customers with informatics as an enabler for growth. Track the effectiveness of implementation, including sales funnel activities, impact of associated product revenue, category share growth.
• Lead the development of global marketing / launch plan for IMS to ensure alignment across the microbiology portfolio and portfolio strategy. Build and execute the tactical plan, to ensure pricing, positioning, and messaging are communicated effectively and implemented consistently in all regions and with global cross-functional alignment, ensuring that IMS is clearly understood and articulated at all levels of the organization.
• Develop and utilize market intelligence by analyzing industry, market, policy, and social trends to identify market / customer needs, attitudes, behaviors specifically relating to informatics. Utilize insights gained to inform marketing and business development strategies, as applicable.
• Engage and collaborate with regional marketing teams to align IMS ASR and marketing plans including defining and tracking regional implementation/rollout plans. Collaborate with regions to develop effective marketing/sales tools to drive competitive advantage.
• Collaborate across global platforms to ensure alignment of portfolio strategy and ability to effectively define and execute the informatics vision, strategy and plan. This role will require significant ability to influence without authority across multiple product platforms and global functions including lab automation, blood culture, ID/AST, media portfolio, informatics, molecular diagnostics.
• Develop financial models to support business case and investment needs.
• Work closely with Healthcare Economics team to develop models and programs that will support and drive the market adoption of IMS.
• Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into strategy, investment needs, evidence generation plan, HEOR, market shaping to ensure BD is well positioned to succeed with the execution of IMS.
• Champion brand strategy within the organization.
• Ensure compliance with BD policies, procedures, and practice.

Preferred Qualifications

• Global experience is preferred.