Sr. Growth Marketing Manager
| Company | Calm |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, New York, NY, USA, Minneapolis, MN, USA |
| Salary | $126000 – $192500 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience managing paid search campaigns
- Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
- Proven track record of successfully managing and growing paid marketing channels, with experience operating as a sole owner of a channel to drive business outcomes
- Exceptional analytical skills with ability to generate actionable insights and take a data-driven approach to decision-making
- Experience with budget management, forecasting, and financial efficiency within digital marketing
- Excellent communication, negotiation, and relationship management skills
- Proficiency in attribution platforms and technical measurement understanding
- Self sufficient and ability to self motivate
- Ability to thrive in a fast-paced, evolving environment and drive continuous optimization
- Highly organized with strong attention to detail
Responsibilities
- Own the Paid Search, ASA and Google UAC channels for the DTC business
- Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
- Implement automation to improve bidding strategies, budget pacing, and performance tracking
- Drive A/B testing and experimentation to continuously refine ad creative, audience targeting, and bid strategies
- Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance
- Own and manage the channels budget and performance targets, ensuring cost efficiency and strong return on investment (ROI)
- Regularly analyze performance metrics, identifying optimization opportunities
- Dive deep into data to find meaningful trends and insights, which fuel new opportunities and ideas
- Provide regular reports and insights to senior management on channel performance and growth opportunities
- Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
- Collaborate with product and eng to enhance and test landing page experiences and conversion paths
- Stay ahead of industry trends, platform innovations, and evolving consumer behaviors to drive continuous optimization
Preferred Qualifications
- Experience managing performance marketing campaigns for apps and/or subscription businesses