Sr Manager – Brand Marketing

Sr Manager – Brand Marketing

Requirements

• Deep understanding of and experience working on AAA Games, platform experience a plus.
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Comprehensive understanding of the full live services marketing funnel, including acquisition, retention, and monetization.
• Has managed direct reports in previous roles and a proven track record of positive team engagement.
• Experience with digital product offerings on mobile and PC platforms, a plus.
• Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
• Extensive knowledge of and a passion for video games is a huge plus.

Responsibilities

• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Lead global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
• Develop best-in-class live service strategy, including always-on, content strategy for Games as a Service.
• Accountable for the success of the global marketing campaign and corresponding commercial business results.
• Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
• Partner with internal and external development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
• Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
• Collaborate with studios and global publishing teams to drive solutions on varying deadlines.
• Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
• Manage global marketing budget for portfolio of titles.
• Manage direct and indirect reports, driving results through strong delegations and leadership.
• Coach and mentor talent across different career, fostering the development of next generation marketers.
• Able to work digitally and asynchronously across multiple time zones to build an inclusive team environment.

Preferred Qualifications

• Experience with digital product offerings on mobile and PC platforms, a plus.
• MBA a plus.