Sr. Manager – Growth Marketing – Meta Dynamic Product Ads

Sr. Manager – Growth Marketing – Meta Dynamic Product Ads

Requirements

• 3+ years of managing Meta DPA programs with $20M+ budgets.
• Non-DPA experience across Meta, Pinterest, TikTok, etc.
• Expertise in Meta Ads Manager and feed tools like Feedonomics and Marpipe.
• In-depth understanding of DPA feed management, campaign management, and optimization best practices
• Understanding of performance creative, with strong ability to design and test hypotheses for creative optimization
• Experience working with Engineering to optimize pixels and build feeds and campaign management and optimization tools
• Strong analytical skills and ability to leverage data to drive decision-making, as well as experience working with data analytics teams for advanced analysis
• Strong ownership mindset and preference for a fast-paced, results-oriented work environment
• Strong program management and organizational skills, ability to manage multiple projects, deadline and priorities with ease
• Strong understanding of experimentation techniques; test, learn & scale mindset
• Proficiency analyzing data in Google sheets and utilizing BI platforms such as Looker or Tableau

Responsibilities

• Own Meta DPA across new and existing categories for Quince’s media buying strategy.
• Play a major part in accelerating Quince’s growth across Paid Social and our goal to become one of the largest DPA advertisers in the world.

Preferred Qualifications

• Familiarity with structured databases and ability to use SQL to pull data
• Familiarity with app marketing
• Understanding of attribution models, measurement frameworks, and automation tools