Sr. Marketing Events Specialist

Sr. Marketing Events Specialist

Requirements

• 3-5+ years experience in event project management
• A highly organized mindset and ability to adhere to tight deadlines
• Capable of collaborating and upwardly managing multiple stakeholders, including executives
• Experience working in a demanding, fast paced, and innovative environment
• Ability to use data to prioritize strategies, make decisions, and report on outcomes
• Excellent communication skills, internal and external with strong interpersonal abilities
• Self-motivated, takes initiative, is organized, detail oriented, and possesses strong execution skills in a fast-paced environment
• Proven track record of project management skills to lead events
• Ability to adapt to change quickly and think fast on your feet to strategize new solutions
• Ability to work cross functionally with other departments
• Anticipates needs and takes initiative
• Proficient in Microsoft Office and/or Google Workspace
• Able to travel 25% of the time

Responsibilities

• Manage LinkSquares presence at in-person and virtual trade shows and events that create brand awareness and generate demand
• Keep track of all event details in our project management tool (ClickUp), in our Google Events calendar, on the website, and enable key stakeholders
• Manage all aspects of an event, from timeline to deadlines, task management, and staffing needs, including travel and accommodations, as well as securing speakers and VIP guests
• Identify booth requirements and scope project work with content and creative teams on the development of any new items to be created and printed, such as booth graphics, print materials or digital assets
• Order items needed onsite for events, such as electric, wifi, carpet, booths, and monitors
• Keep track of promotional goods inventory, and research and fulfill new items
• Manage all outbound and inbound shipping
• Regularly provide post-analysis of events with budget, leads, reports, ROI, etc.
• Collaborate on pre- and post- event promotion with the marketing team
• Collect and process attendee lists post-event, and work with Marketing Operations to enter into our CRM systems and notify sales
• Report and inform on how to improve our follow up process and enablement of the Sales organization for events
• Hold show prep and debrief meetings with the onsite team, and any necessary trainings
• Contribute ideas and innovative solutions to enhance the impact of events and attainment of business goals
• Travel to conferences (up to 25% travel) to support onsite logistics and setup booth

Preferred Qualifications

• Trade Show management in the B2B technology space a plus
• Experience with HubSpot, Salesforce, and lead retrieval software a plus