Sr Marketing Manager – Education Training & Events

Sr Marketing Manager – Education Training & Events

Requirements

• Bachelor’s degree in marketing, communications, advertising, or a related field.
• 7+ years marketing or advertising experience managing integrated marketing campaigns in a large organization.
• Experience in event, product and service marketing.
• Experience leveraging diverse marketing channels (print, digital, social) to drive results across segmented target groups.
• Ability to prioritize, work quickly, and manage multiple projects, timelines and deadlines as well as be adaptable and flexible in a dynamic work environment.
• Experience working with various systems and strategies impacting the marketing function, including website content management, email marketing, basic graphic design, marketing analytics and segmentation.
• Excellent communication skills, both oral and written, across a diverse range of audiences, demonstrating proficiency of English grammar rules and editing processes.

Responsibilities

• Uses data and market research to understand the profiles, needs, requirements, and buying habits of target audiences, developing differentiated Go-To-Market strategies and plans.
• Collaborates with stakeholders to develop and implement comprehensive, targeted marketing plans to achieve business goals.
• Formulates and executes marketing strategies and campaigns that position NRECA programs, products and services as integral resources co-ops need to be successful.
• Develops value propositions, messaging platforms and detailed tactical promotion plans for each program/event, product or service.
• Develops, directs, or sources original, creative, and effective content for marketing materials.
• Analyzes, adapts, and executes decisively.

Preferred Qualifications

• Project and campaign management in a matrixed environment.