Sr. Measurement Partner
| Company | |
|---|---|
| Location | San Francisco, CA, USA, Chicago, IL, USA, New York, NY, USA |
| Salary | $120082 – $247228 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 5+ years of demonstrated digital ads measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
- Bachelor’s degree in a relevant field such as Economics, Statistics, Mathematics or equivalent experience
- Experience within the Alcohol industry and a deep knowledge of the digital carting ecosystem
- Expertise with measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads measurement ecosystem, specifically, including media mix marketing, offline sales lift, geo match market tests, and brand lift
- Strong analytical skills with the ability to synthesize across multiple data sources and turn numbers into actionable insights
- Ability to work-cross functionally, independently, with sales, product, and other members of the Measurement Solutions team
- Experience communicating complex measurement concepts directly with Partners with a wide range of measurement sophistication
Responsibilities
- Demonstrate the effectiveness of Pinterest advertising for some of our largest clients within US Enterprise across the Beverage and Alcohol verticals (CPG)
- Independently conduct in-depth standard and custom research studies for Pinterest’s CPG partners that analyze advertising effectiveness via a combination of internal and external measurement tools
- Develop research to understand the relative impact of different CPG marketing strategies and business challenges on Pinterest contributing to Pinterest’s external thought leadership
- Communicate complex results back to a non-technical client audience and influence client measurement thinking
- Work closely with our sales counterparts to deliver measurement-based recommendations to our CPG Partners and establish annual account strategy
- Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to CPG measurement
- Stay on top of current measurement approaches and technologies within the CPG industry, providing guidance and recommendations to our clients
Preferred Qualifications
- SQL or data visualization experience is a plus