Sr. Product Marketing Manager

Sr. Product Marketing Manager

Requirements

• 5-7+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products.
• Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch.
• Experience in using data and research to craft user personas and develop targeted marketing strategies.
• Strong ability to develop compelling messaging and narratives for diverse user segments.
• Hands-on experience managing multi-channel campaigns (e.g., Brand, Influencer, CRM, Social, ASO) with measurable success.
• Ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.
• Excellent project management and stakeholder alignment skills, with the ability to influence and drive consensus.
• Comfortable working in a fast-paced environment, balancing strategic thinking with tactical execution.

Responsibilities

• Confirm the full scope of new features, ensuring alignment across cross-functional teams (Marketing, Product, Engineering, etc.).
• Determine the level of marketing amplification required, including the intensity and breadth of campaign efforts.
• Establish clear roles, deliverables, and timelines for all cross-functional teams.
• Define research goals to gather insights (e.g., user feedback, competitor analysis).
• Collaborate with the Product team to align research findings with feature positioning and user understanding.
• Identify key user segments relevant to the feature and create personas that highlight their pain points and opportunities.
• Develop differentiated messaging strategies, leveraging competitive analysis to enhance the feature’s value proposition.
• Finalize creative briefs, including messaging, target audiences, and channel strategy.
• Lead the development and localization of marketing assets (e.g., UA, CRM, ASO, Social, Comms) in collaboration with design and content teams.
• Conduct regular reviews and feedback loops to ensure all assets align with the go-to-market strategy.
• Secure final approvals on all assets from marketing, product, and leadership teams.
• Define usability and feature adoption testing goals and scenarios.
• Establish success criteria for the go/no-go decision, ensuring cross-functional alignment.
• Review test results to assess product readiness for full launch.
• Host a GTM kick-off meeting to align on timelines, tasks, and launch responsibilities with all stakeholders.
• Execute the feature launch across all planned marketing channels, ensuring a seamless experience.
• Monitor real-time performance data and adjust strategies as needed during launch week.
• Track key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launch.
• Leverage data to refine messaging and campaigns, ensuring optimal performance and impact.

Preferred Qualifications

• A passion for understanding and solving consumer needs through innovative product solutions.
• A user-first mindset, ensuring every campaign resonates deeply with Bumble’s diverse and dynamic audience.
• A creative yet data-driven approach to marketing, balancing bold ideas with analytical rigor.