Sr. Product Marketing Manager – AI
| Company | Epicor |
|---|---|
| Location | Austin, TX, USA, Delanco, NJ, USA, Minneapolis, MN, USA |
| Salary | $80000 – $180000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of product marketing experience in an enterprise software company
- Experience with AI/ machine learning technologies
- Strong understanding of the AI developers (e.g. data scientists, ML engineers) and experience in building relevant content for them
- Portfolio of impactful marketing content, sales enablement materials and always-on GTM with proven results across the marketing funnel
- Experience presenting at conferences and customer engagements
Responsibilities
- Own the marketing GTM strategy and planning for the Grow AI portfolio and promotion of AI capabilities across the portfolio
- Drive customer facing and sales facing messaging and positioning for AI across the Epicor portfolio
- Build essential content and collateral for key channels to drive and support demand generation campaigns
- Develop compelling and easy-to-understand product content for Sales and Presales including sales training on product, positioning, competitive analyses, FAQs, and sales playbooks
- Create an always-on go-to-market plan, and pilot new programs with a strong focus on winning mindshare to increase demand ($ sales pipeline) and product adoption (usage)
- Build a strong and collaborative partnership with our industry product marketing leads as well as the product team to create a regular rhythm of landing new content, product updates and selling materials to our sales and partner teams
- Build an effective digital presence across the Epicor portfolio highlighting AI innovation and capabilities
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Create and execute the go-to-market plans for product launches and releases.
Preferred Qualifications
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No preferred qualifications provided.