Sr. Product Marketing Manager – Financial Security

Sr. Product Marketing Manager – Financial Security

Requirements

• BS/BA or equivalent experience in Business, Marketing, or related field
• Minimum of 10+ years leading end-to-end product and performance-driven marketing campaigns
• Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile
• Ability to lead multiple projects simultaneously with competing priorities and deadlines
• Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members
• Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base
• Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level
• A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
• Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs

Responsibilities

• Lead comprehensive marketing campaigns for new and existing products and experiences, including: audience definition, product positioning and messaging, launch, and optimization
• Partner closely with Marketing Insights and User Research teams to understand members’ needs and the broader competitive landscape
• Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics
• Coach and mentor across cross-functional team to support delivery of projects

Preferred Qualifications

No preferred qualifications provided.