Sr. Product Marketing Manager – Geospatial Technologies
| Company | Esri |
|---|---|
| Location | West Redlands, Redlands, CA, USA |
| Salary | $91520 – $145600 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills; thrives in a cross-functional team environment
- Understanding of marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10% for strategic meetings, events and/or tradeshows
- Bachelor’s in business, marketing, GIS or related field
Responsibilities
- Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
- Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
- Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
- Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
- Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
- Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
- Provide insight into competitive capabilities
- Develop and monitor Key Performance Indicators to measure product performance and usage
Preferred Qualifications
- Demonstrated ability in releasing, promoting, and growing innovative technology products
- Experience communicating and presenting strategic plans to leadership
- Experience driving or influencing process improvements
- Experience in Geographic Information Systems (GIS) or geospatial technology
- Experience in fields like Maritime, Bathymetry, Transportation, Utilities, or Cartography
- Master’s in business, marketing, GIS or related field