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Sr. Product Marketing Manager – Model Portfolios
| Company | T. Rowe Price |
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| Location | Baltimore, MD, USA |
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| Salary | $120000 – $256000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior, Expert or higher |
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Requirements
- Bachelor’s degree or the equivalent combination of education and relevant experience
- 8+ years of total relevant work experience
Responsibilities
- Establishes the strategic approach for marketing and monitoring a suite of model portfolio products and the Firm’s capabilities based on the US Intermediary segment’s goals and objectives. Integrates the demands of various audiences, the competitive landscapes, and the industry environment to develop product marketing plans and executes on these plans.
- Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment to lead the selection of product priorities in collaboration with segment leads. Responsible for the promotion and competitive differentiators to position these products for specific client segments, highlighting key benefits and competitive advantages.
- Develops differentiated value propositions and messaging for segments based on deep understanding of T. Rowe Price’s model portfolio capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences. May develop custom collateral for specific target audiences.
- Understands the business objectives within a segment to develop integrated campaigns and communications plans in partnership with other product marketing roles, key stakeholders, and business leadership. Develops custom content for specific target audiences.
- Provides recommendations for product development, product management, and pricing for a region/business unit for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with business unit leadership.
Preferred Qualifications
- Knowledge of model portfolio products and their application to US wealth advisor market.
- Experience working in the asset management or wealth management business
- Strong writing and communication skills
- Experience in the development of digital content
- Demonstrated ability to think critically and challenge stakeholders
