Sr. Product Marketing Specialist – Vascular Compression
| Company | Cardinal Health |
|---|---|
| Location | Mansfield, MA, USA, Dublin, OH, USA |
| Salary | $67500 – $96400 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- Bachelors degree in related field or equivalent work experience, preferred
- 2+ years experience in healthcare industry, product marketing or product management, preferred
- Ability to travel 10% of time domestically
Responsibilities
- Synthesize and translate market and customer needs into clearly defined objectives, strategies, and tactics to drive sales and profitability
- Direct marketing strategy for the product portfolio, including elements of the marketing plan such as collateral development, multichannel promotional campaigns, and tradeshow planning from creative ideation to commercial execution
- Become a portfolio expert, including but not limited to product specifications, competitive differentiation and selling strategies to effectively guide product and customer inquiries with knowledge and enthusiasm
- Manage the P&L for the US Vascular Compression business and build strong financial acumen through monthly interpretation and presentation of financial results
- Establish and maintain first-class sales relationships with the Specialty and ASC Sales teams that are responsible for selling Vascular Compression in the acute hospital and ambulatory surgery center markets
- Collaborate on direct customer engagement through quarterly field sales rides, voice of customer research, and tradeshows
- Build strong relationships to effectively collaborate with cross functional partners including but not limited to Global Product Management, Digital Marketing, Finance, Capital Service, Medical Affairs, Clinical Operations Supply Chain and Operations, Research & Development, Strategic Pricing, Regulatory and Legal
- Develop business proposals for national and local contract solicitations
- Manage product forecast in partnership with demand planning and global portfolio teams to inform manufacturing and deliver on anticipated customer needs
- Effectively navigate Cardinal Health’s supply chain network, and utilize established dashboards to monitor internal supply performance metrics
- Assist with competitive product comparisons and e-commerce platform accessibility
- Enhance market landscape knowledge by compiling market research and competitive intelligence
- Understand end customer clinical practice and patient needs as it relates to healthcare-associated VTE prevalence and prophylaxis and overall US market category trends
- Collaborate with Sales Training team to prepare content and support the delivery of exceptional training sessions to bi-annual new hire classes and mastery classes for more tenured sales representatives
Preferred Qualifications
- Bachelors degree in related field or equivalent work experience, preferred
- 2+ years experience in healthcare industry, product marketing or product management, preferred