Sr. Specialist – Marketing Execution
| Company | Comcast |
|---|---|
| Location | Orlando, FL, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior |
Requirements
- 5+ years of related experience
- Bachelor’s Degree in Communications/Public Relations or equivalent
- Campaign Development
- Marketing Communications (MarCom)
- Marketing Strategies
Responsibilities
- Assists with collaborating across the Marketing Communications team, Marcom Planning Team, creative and media agencies.
- Acts as a liaison to Marcom Planning, regularly connecting & working to implement media and messaging plans to strategy.
- Helps to manage relationships across key partners, ensuring all plans are seamlessly executed accurately and on time.
- Tracks all creative assets to help Marcom Planning team plan and assist with creative recommendations and solutions based on landscape, competitive pressures and data insights.
- Maintains and helps to build PORs and media calendars, including detailed quarterly overviews and weekly creative snapshots.
- Manages all creatives request matrices, keeping the detail of all requests related to IMC Campaigns, for new and existing campaigns for BAU plans, Promotions, Multicultural, Sports, Competitive and Xfinity Mobile.
- Responsible for the delivery of all campaign tactics including ISCI codes, nomenclature, media files and order instructions.
- Assists with digital trafficking, helping to setup and initiate traffic for all digital tactics including OLV, OLA, Display, Mobile and more across both GM and Multicultural Meda.
- Works with media agency to QA final build and traffic all paid social assets across GM and Multicultural Media.
- Assists in preparing and delivering all digital performance results with creative strategy recommendations monthly, quarterly and as needed.
- Communicates project requirements and coordinates with external vendors to assure project completion.
- Coordinates multiple priorities while meeting simultaneous deadlines.
- Follows through to ensure that deadlines are met and deliverables meet specifications.
- Consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Preferred Qualifications
- While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.